Overview

This non-lit hoarding is strategically positioned at Pipili Toll Gate on Jagannath Sadak (NH-316), facing Bhubaneswar. The location serves as a critical entry/exit point on the Bhubaneswar–Puri corridor, one of Odisha's busiest routes connecting the state capital with the pilgrimage city of Puri. Pipili is renowned for its appliqué handicrafts and serves as a major transit junction for highway traffic, pilgrims, tourists, and commercial vehicles.

Location Highlights

The hoarding is located on Jagannath Sadak near Orakol village in Pipili, approximately 20 km from Bhubaneswar and 40 km from Puri. This stretch experiences consistent traffic throughout the year, with peak volumes during the Rath Yatra pilgrimage season and weekends. The toll plaza ensures that all passing vehicles slow down, increasing dwell time and advertisement visibility. The surrounding area includes roadside eateries, fuel stations, handicraft shops, and local markets catering to highway travelers.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 60,000–120,000 vehicles/day on this National Highway stretch, including private cars, taxis, tourist buses, and commercial trucks.

Estimated Daily Footfall: The toll plaza area may experience 3,000–8,000 pedestrians/day, primarily drivers, passengers stopping at nearby facilities, and local vendors.

Peak Activity Periods: Traffic volumes are highest during 6:00 AM–10:00 AM and 4:00 PM–8:00 PM on weekdays, with significant all-day traffic on weekends and religious festival dates.

Primary Audience: Highway commuters, pilgrims traveling to Puri's Jagannath Temple, tourists, intercity travelers, commercial vehicle drivers, and families on road trips.

Advertising Potential: The toll gate location guarantees prolonged visibility as vehicles queue and slow down. The Bhubaneswar-facing placement captures attention from audiences entering the state capital, making it ideal for brands targeting both urban consumers and religious tourists.

Please note: Traffic and footfall figures are approximate estimates for this National Highway corridor and are not measured statistics of the hoarding itself.

Hoarding Specifications

• Dimensions: 50 ft (width) × 30 ft (height) – large format offering 1,500 sq ft of advertising space
• Monthly Price: ₹75,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: High visibility due to toll plaza traffic slowdown and elevated highway position
• Suitable Advertisement Size: Full billboard artwork at 50×30 ft with bold graphics and minimal text for highway readability

Best Suited For

• Automotive brands (cars, two-wheelers, tires, lubricants)
• Tourism and hospitality services (hotels, resorts, travel packages)
• FMCG and beverage brands targeting highway travelers
• Real estate projects in Bhubaneswar or Puri
• Educational institutions and healthcare facilities in the twin cities
• Retail and e-commerce brands with regional presence

Why Choose This Hoarding?

• Located at a toll plaza where vehicles naturally slow down, ensuring extended viewing time
• Positioned on the major Bhubaneswar–Puri pilgrimage and tourist corridor
• Captures traffic heading toward Odisha's capital city, reaching urban and suburban audiences
• Benefits from consistent year-round traffic with seasonal pilgrimage spikes
• Large 50×30 ft format provides substantial brand presence on the highway
• Accessible National Highway location with minimal visual competition

Campaign Suggestions

• Automotive campaigns highlighting performance and reliability for long-distance travel
• Tourism promotions for Puri hotels, beach resorts, and travel packages
• Highway safety and public awareness campaigns by government and NGOs
• Regional retail brand launches targeting the Bhubaneswar–Puri belt
• Beverage and snack brands appealing to travelers seeking refreshments

Important Note

The traffic, footfall, and reach estimates provided are based on the general characteristics of this National Highway toll plaza location and are not direct measurements of this specific hoarding. Actual exposure may vary based on seasonal factors, traffic conditions, and pilgrimage calendar events. The non-lit nature of this hoarding limits visibility during night hours.